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SELFSERVICE TERMINALS IN DE RETAILBRANCHE

Self-service terminals in the retail sector are nowadays more often the rule than the exception. From self-scanning to information kiosks Retailers use self-service to reduce queues, personalize the shopping experience and improve customer service. Today, the possibilities for modern retailers are virtually limitless as self-service solutions become more innovative and can fulfill an increasing number of diverse functions in a store.

In addition to the well-known self-checkouts, which you often see in the supermarket, kiosks or kiosks for self-service retailers and retailers offer a unique opportunity to get ahead of the competition. They also facilitate the ability to create an excellent digital shopping experience that appeals to customers of all generations. Order or Information kiosks in a brick and mortar store perfectly complement the convenience of online shopping, while preserving the unique and beloved features of brick and mortar stores. In this article, we'll take a closer look at the main types of kiosks for the Retail industry and advise how retailers can use them to deliver a great shopping experience.

Which Retail self-service terminals are there? And how do you choose the right one?

Retail kiosks come in many shapes and sizes. Choosing between the different types of solutions can be tricky, but not when you have a kiosk design and production specialist like Pan Oston to guide you. Most retailers will choose to deploy multiple types of kiosks with different functions as multi-channel simultaneously. However, it can also be a choice to go for just one type or one function. This leads to a slower and more gradual roll-out of self-service kiosks in the store. As a result, you can properly supervise the project and customers can gradually get used to the self-scan, order or information column. Whichever approach you choose, a kiosk is an addition to your store that you will certainly benefit from.

Checkout at a self-service terminal

The most common place where self-service is used in retail is the checkout zone. Self-service checkouts are used by all kinds of retailers; from supermarkets and do-it-yourself chains to fashion stores and garden centers. Using self-service checkouts is a great way to give your customers the opportunity to shop their own way. In addition, your customers can avoid queues, which are an undesirable feature of checkout areas without self-service technology.

Frustrated customers can cost a retailer an incredible amount of money because they are more likely to leave the store and go to a competitor. In fact, research shows that over 70% of customers will shop elsewhere if they think a queue is too long. These frustrations also damage customer loyalty in the long run. To protect your bottom line, it is important to take away as much frustration from your customers as possible and a self-scan or self-checkout terminal can help you with this.
Self-scanning at ACTION
Introducing self-service checkouts in your checkout zone is easier than you think. Choosing a Pan Oston solution with a modular design will give you the utmost flexibility to create a solution that meets the needs of your customers. Our ESSENCE and SLIM product families offer a wide range of self-checkouts and cash registers that can transform the checkout area into a place where customers can pay in a flexible way.

Kiosks as an information & service point

Do you always have the right information at your fingertips for your customers? The availability of information is very important for all retailers and their customers. Imagine being able to present an interactive map to customers so that they can easily find a specific area or product in your store. Or imagine that you can present your product catalog in an interactive way, so that customers can see at a glance what products you have in stock… All this and much more is possible with an information kiosk. Access to this important information can help increase sales, increase customer satisfaction and streamline retail processes.

An interactive information kiosk provides a modern customer experience in a simple way. An information kiosk makes it possible to offer each customer a customized user experience. An information kiosk is also great for providing help and advice in the form of FAQs or live chat; both tools can save your customer service team a lot of time.

Interactive information kiosks are a perfect addition to your store. If you would like to place a kiosk in your store, you also want it to look good. Did you know that one of the Pan Oston kiosks has won the Red Dot Design Award? Functional and stylish, our BLUE FIRE kiosk features a high-quality touchscreen for a great user experience, multiple integrated hardware options, integrated payment solutions and all the connectivity options a retailer needs. When you choose BLUE FIRE, you can choose from all kinds of different design options, for example to apply your company colours, images or advertising on the kiosk. And another advantage of the BLUE FIRE: the kiosk is easy to maintain and use.

Order and Pre-order kiosks

Space is very scarce for retailers; often it is not possible to show all available products to your customers in the store. A kiosk is the ideal solution for this problem, because it allows a wide range to be offered in an interactive and user-friendly way. This solution has the potential to significantly increase sales. In a quick-serve restaurant environment, we see the value per order rise by up to 30% when customers order with self-service at an order kiosk.

In addition, you no longer limit customers with the product range in the physical store. It is possible to order directly from the warehouse or from the supplier. As a result, you almost never miss a purchase. In addition, a retailer has the opportunity to promote other products with cross-selling and up-selling. An order kiosk or kiosk therefore gives the retailer the opportunity to implement the advantages of online shopping in a physical store.
Order kiosk at Pelckmans Garden Center Retailer

What about pre-orders then? Now customers have to queue first to pre-order a new product? They queue for this at the checkout, which means longer queues, more frustration and a poorer shopping experience. Instead, you can use multi-channel marketing with a kiosk or order kiosk to be able to do the pre-order in the in-shop store. Then customers place their orders, quickly, easily and without queues or frustrations.

Thanks to a collaboration with a specialist partner such as Pan Oston, the introduction of a pre-order kiosk is very easy. We are experienced in helping retailers across a variety of industries get the most out of retail kiosk technology. Our design team has designed a variety of kiosks that are well suited for pre-ordering and ordering functions in a retail environment. When you choose a Pan Oston kiosk, you are assured of a sustainable solution that will make your store future-proof. You can expect minimal maintenance and easy upgrades with plug-and-play functionality from all kiosks. Our BLUE FIRE, ESSENCE and SLIM kiosk product families offer an excellent range of order kiosks for you to choose from.


What is the best kiosk self-service solution for your store?

Our team of retail kiosk specialists are ready to help you find the perfect kiosk solution. Pan Oston provides innovative kiosk solutions that are modular and fully adapted to your requirements. Our kiosks offer the ultimate flexibility to retailers as they are software and hardware independent. This gives you the freedom to choose the technology that best suits your store and any existing retail systems. Every step of the process is proactively managed by our team of experienced specialists, from initial design to final installation.

Our clientele includes retailers of all sizes, including SPAR, COOP and BRP Systems. Pan Oston's team of over 170 specialists with over 50 years of experience has in-house design, manufacturing and project management capabilities ready to help you transform your retail space. Choosing Pan Oston means working with an award-winning company that has won the Red Dot Design award for our BLUE FIRE kiosk range.

See how we help you get the best out of your store through a kiosk. Contact our sales team today to discuss your requirements with one of our specialists.

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